The two big product updates from Adobe at NAB were text-based editing in Premiere and still photo support in Camera to Cloud (you can read our coverage on Frame.io updates here). But in chatting with Michael Cioni, Adobe's Senior Director of Global Innovation, things took a fascinating turn when discussing Firefly, Adobe's generative AI model, and the future of AI in media production. Our conversation explored the integration of AI tools in Adobe's products, as well as the broader implications o...
A Chat with Adobe's Michael Cioni on Navigating the AI-Driven Future of Media Production
Filmmaker Magazine - 27 Apr 2023 20:09
The two big product updates from Adobe at NAB were text-based editing in Premiere and still photo support in Camera to Cloud (you can read our coverage on Frame.io updates here). But in chatting with Michael Cioni, Adobe's Senior Director of Global Innovation, things took a fascinating turn when discussing Firefly, Adobe's generative AI model, and the future of AI in media production. Our conversation explored the integration of AI tools in Adobe's products, as well as the broader implications o...
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